“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.


– Jack Welch, Legendary (former) CEO of General Electric

Step 1:

Clarify and document your vision.

We begin with the end in mind. So my first step will be to work with you to develop and document a clear, compelling and attainable vision for your business.


For instance:


  • Where do you want your business to be in five years?
  • Specifically what will that look like?
  • What will it mean to your stakeholders? To you?

Step 2:

In this step I’ll work closely with you and your executive team to develop and document a strategic plan for attaining your vision.

In step one the focus was on the future. In step two we’ll start by assessing the present. For example, I’ll lead you and your team through an in-depth discussion and analysis of such issues as –


  • Where does your business stand today – both internally, with all your stakeholders and externally in the marketplace?
  • What are your strengths and weaknesses in the marketplace?
  • Where are the key opportunities for your business?
  • What are the most serious threats your business faces?
  • What markets do you want to be in and why?
  • Determine you Unique Value Proposition. What is your marketing message?

Next, we’ll take the insights and intelligence gathered from this session and organize it into five to eight critical goal categories to focus on for the next twelve to eighteen months. Through additional discussion, debate and brainstorming, we’ll –


  • Develop clear and specific goals for each category
  • Determine possible obstacles to goal achievement
  • Highlight the benefits of achieving, and the consequences of not achieving, each goal
  • Determine action steps and assign datelines and responsibilities for goal completion.

The process usually takes about 40 hours and can be customized to fit your schedule. When completed you’ll have a documented strategic plan that –


  • Clearly and succinctly articulates your vision and direction
  • Ties departmental goals and individual compensation to plan achievement
  • Promotes action instead of reaction
  • Provides a benchmark for evaluating your business
  • Offers you the flexibility to rapidly alter your course in response to changing circumstances
  • Offers 24/7 access to key metrics that enable you to gauge progress against plan
  • Focuses your entire organization on common objectives


…and much more.

You and your team are now ready for the most important step of all: strategy execution.


Wherever you want to take your business and whatever heights you seek to climb, by working together we can develop a plan that will get you there.